If you're looking to lift your truck, chances are that you have already done some research into what suspension you like and what you don't. However, before you click that "checkout" button, let's dive into the company that deserves a little more love than it gets and should be somewhere on your list of options: Rough Country.
History of Rough Country
Rough Country started in 1975 as a small aftermarket shop but in 1986 they grew into the company that we know and love today. Their goal was to provide their customers with the best quality possible for the lowest price possible. Rough Country produces a wide variety of products including:
- Lift Kits
- Skid Plates
- Roll Bars
- and More!
Now, we need to clarify something that has been pretty prominent online about how Rough Country products are produced. You've probably heard that Rough Country is primarily based overseas and that their products are built outside of the United States.
This is false. In fact, a lot of the design, engineering, and production are performed in Tennesee. Sure, there may be bulk product such as bolts that are sourced from China, but this is the case for a lot of aftermarket companies.
View more Rough Country Suspension Photos in our gallery!
Rough Country Now
At Custom Offsets, we've had the opportunity to ride in numerous trucks with Rough Country parts and we can honestly say that it has been an incredible journey watching the company evolve. Rough Country has done a ton of research and development to improve the shocks and suspension geometry in their lift kits and the hard work definitely shows. They're even improving their previously released kits for older models!
The ride quality has improved over the years and the price still remains low at around $50 a shock. Keep in mind, these aren't BDS quality but by saving you around $150 per shock when compared to Bilsteins, Rough Country is definitely living up to its reputation of getting you lifted for less!
Rough Country is also producing a coilover kit as well though the kit isn't available for many trucks at this time. We haven't had a chance to fully test this setup yet but we are currently installing the coilovers in one of our graphic designer's trucks and you can expect a video in the future about this setup!
Is Rough Country THAT Bad?
For the price, we think Rough Country is a great option if you're looking to lift your truck without breaking the bank.
Rough Country has come a long way in the past few years with better ride quality and new products all while keeping your wallet a little bit thicker. Are there better quality options out there? Of course, but not at this price point. Rough Country has found a way to get a decent quality suspension kit to you while being only about a third of the price of the competition.
Plus, with the release of their coilover setup, Rough Country is fighting its way into the market with some of the more upscale competition. We are excited to see how the company will continue to grow from here and encourage you to check out Rough Country's suspension products.
If you want to be lifted for less, Rough Country and Custom Offsets can make that happen! Now let's build your dream!
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