Rough Country Suspension Review
February 21, 2022
If you're looking to lift your truck, chances are that you have already done some research into what suspension you like and what you don't. However, before you click that "checkout" button, let's dive into a company that deserves a little more love than it gets and should be somewhere on your list of options: Rough Country.
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Rough Country Suspension Systems has always offered an affordable way to lift your truck, SUV, or Jeep. With lift kits for almost any make/model vehicle, you can find something to lift your truck on a budget. In addition to your standard lift kits, they also offer upgraded shocks and recently also offering Vertex Coilover systems for select vehicles.
Rough Country started in 1975 as a small aftermarket shop, but in 1986 they grew into the company that we know and love today. Their goal was to provide their customers with the best quality possible for the lowest price possible. They produce a wide variety of products including:
- Lift Kits
- Leveling Kits
- Body Lifts
- Skid Plates
- Roll Bars
- and More!
Now, we need to clarify something that has been pretty prominent online about how Rough Country products are produced. You've probably heard that they are primarily based overseas and that their products are built outside of the United States.
This is mostly false. In fact, a lot of the designing, engineering, and production of Rough Country Suspension systems are performed in Tennesee. Sure, there may be bulk products such as bolts that are sourced from China, but this is the case for a lot of aftermarket companies. In fact, it's just the reality of most products you'll find around your house. So in the end, it's not that big of a deal.
In the past, Rough Country earned itself a little bit of a reputation that wasn't so good. Customers were unhappy, saying their products were cheaply made and not worth the money. At Custom Offsets, we've had the opportunity to ride in numerous trucks with Rough Country parts and we can honestly say that it has been an incredible journey watching the company evolve since then. They have done a ton of research and development to improve the shocks and suspension geometry in their suspension lift kits, and the hard work definitely shows. They're even improving their previously released kits for older models. So, hats off to them for the growth.
The ride quality has improved over the years, and the price still remains low at around $50 a shock. Keep in mind, these aren't BDS quality, but by saving you around $150 per shock when compared to Bilsteins, Rough Country is definitely living up to its reputation of getting you lifted for less.
For the price, we think Rough Country is a great option if you're looking to lift your truck without breaking the bank.
Rough Country has come a long way in the past few years with better ride quality and new products all while keeping your wallet a little bit thicker. Are there better quality options out there? Of course, but not at this price point. They have found a way to get a decent quality suspension kit to you while being only about a third of the price of the competition.
Plus, with the release of their coilover setup, Rough Country is fighting its way into the market with some of the more upscale competition. We are excited to see how the company will continue to grow from here and encourage you to check out their suspension products.
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Yes! Rough Country is not bad, even if that's the reputation they've had in the past. In fact, we really love Rough Country Suspension products. They used to have a lot of issues but have since worked on them and fixed them. We have put them through the mall crawling and off-roading test and their products have withstood it all.
Rough Country has created products that are affordable, making them an option for almost anyone to modify their truck. On top of that, they have really great upgrade options that will ensure the quality of what you purchase. They continue to come out with new innovations that we're excited about.
Rough Country is one of those brands that gets a negative light shed on it for being the "cheap" option, so people sometimes assume it's poor quality. This might've been true years ago, but not anymore. The cool thing about them is that they offer so many add-on upgrades so you can keep scaling your suspension until it meets your look and ride quality standards. In other words, if you can't ball out and spend a ton on their Vertex coilovers right away, you can start with a standard lift and keep making it better with add-ons when you've got the cash to do so.
Wanna ball out on Vertex coilovers right away but don't feel like waiting until you've saved up? Affirm allows you to build now and pay later with easy monthly payments on your new suspension. Plus, if you qualify, you could get as low as 0% APR financing. Financing with Affirm can be really good for your credit score too. So, if you think about it, it's actually the responsible decision to make the upgrade.